Bring back Grantland for Bloggers Unveiled

Or could someone please invite Michael Lewis back to Ireland? "Hi Michael, this story doesn't involve looking at Germans eating steak in deserted restaurants, you might be going to Offaly instead."

If you're not caught up on the Irish internet storm that is Bloggers Unveiled, head to the Twitter search function. Get more confused. 

The moral of the twisting but actually rather simple story is that if someone getting free beauty products sets you on the indignant anger edge, take a step away from your phone. Read a book. Crazy Rich Asians is meant to be great and the movie looks infectious! Or play Tetris. I once read somewhere that playing Tetris was a treatment for military PTSD. It's probably not, but you'll calm down clicking the buttons. 

I never followed the infamous private Instagram account that was painted by its devotees as a much-needed industry watchdog. I thought the whole exercise eyeroll boring and sad. Even as a sort of journalist in women's media, I am not interested in the women who reign in those circles. (You will probably only need one highlighting product every 12 months.) I feel no seething rage at someone buying headbands on some Chinese site and selling them here with a sit-down lunch mark up. However, I would adore an in-depth long read on this entire still developing mess. Because it is a mess. 

During a class on the history of criminal law in Canada, my lecturer covered the French Revolution and the emergence of the guillotine. He summed up its relevance as stemming from the fact that before all the drama, justice in France was done mostly in private - I'm definitely not remembering a lot of this correctly, but it suits the point I want to make. When the French emotions boiled like a faulty kettle you can't turn off, public beheading was cathartic, necessary, an act of sociopolitical cleansing. Like puncturing bubble wrap. Maybe. The fact that so many women fed on all this 'exposure' must mean there is a deep upset and unhappiness present. Is it the have and have not mentality? Is it an abiding commitment to consumer protection?

At the end of the day, if you don't like a blogger who isn't inciting violence or perpetuating hate speech, stop following them. Give them the cut direct. If they are doing either of those two things, report them to social media networks or the authorities. If you think they're not abiding by an advertising rule, google the reporting process. Channel your frustration effectively, or look it the eye and ask what's actually pissing you off. 

Jean Sutton